LEADS (WTD)
1,820
+8.3% ▲
Unique inquiries captured
INQUIRY → APPLICATION
39.7%
+10.3% ▲
Applications ÷ Inquiries
APPLICATION → ENROLLMENT
39.3%
+6.2% ▲
Enrolled ÷ Applications
CAC (₱ / ENROLLED)
₱9,529
-19.2% ▼
Marketing spend ÷ new enrolled
FUNNEL
Inquiry → Application → Enrollment
CHANNEL MIX
Leads by Channel (This Term)
Search
Social
Email
Referrals
Events
Direct
CAMPAIGN CTR VS CPC
Scatter (size = leads)
Search-Branded
Search-Generic
FB-Video
IG-Reels
YT-PreRoll
Email-Nurture
DAILY LEADS
Last 14 Days
APPLICATIONS BY PROGRAM
Top Programs
LEADS BY REGION
Geo Distribution
WEB PERFORMANCE
Sessions & Bounce Rate (Weekly)
EMAIL CAMPAIGNS
Open vs Click Rate
SOCIAL ENGAGEMENT
Weekly Interactions
EVENTS
Registrations vs Attended
TOP MOVERS
Campaigns with Largest WoW Lead Change
| Campaign | Change | Now | Last Week |
|---|---|---|---|
| Search-Branded | +7.6% | 460 | 427 |
| FB-Video | +5.9% | 290 | 274 |
| IG-Reels | +4.2% | 210 | 201 |
| YT-PreRoll | +3.1% | 155 | 150 |
EXCEPTIONS
Items Needing Attention
Critical: 0
Advisory: 3
Critical
Collapse
Type
Detail
Owner
SLA
Advisory
Collapse
Type
Detail
Owner
SLA
Leads
Avg lead age ~7.2d > 6d
Admissions
5d
Hygiene
Untagged leads 6.8% > 5%
Marketing
7d
Budget
Overspend 13.7% > 10% (₱2.2M)
Marketing
10d